Posts Tagged ‘Choice Hotels’

Undercover Boss: Pro-worker TV or Corporate PR?

The second season of “Undercover Boss” is well underway and the CEOs, like their first season counterparts, are finding work ‘in the trenches’ to be tough. But are these executives really interested in learning a lesson?

So far this season, we’ve seen Choice Hotels, whose CEO Steve Joyce took a stand against healthcare reform and opposes legislation to protect workers’ rights to form unions. Then there’s DirecTV, the satellite TV giant with a history of blocking its employees’ rights to join a union and bargain collectively across the country. And last night, the show featured Chiquita Brands International, a company that pleaded guilty to illegally funding foreign terrorist organizations in 2007.

There’s no question these corporations need a PR boost, and “Undercover Boss” promises exactly that. It’s less clear what service the show is doing for its supporting cast—the hardworking employees that keep these companies on the road to success. Read more »


Going Beyond Undercover Boss

With the economic recovery and job growth stagnating despite record profits on Wall Street, CEOs in this country could use a wake-up call. But instead of a wake up call, the second season of CBS’ “Undercover Boss” is more like a thiny-veiled public relations campaign for featured companies.

Choice Hotels CEO Steve Joyce, who has publicly opposed the Employee Free Choice Act, was the focus of last night’s premiere episode. Joyce got a first hand look at how his hotels operate from the perspective of Choice employees, and was surprised at just how demanding work in the hotel industry can be—both physically and mentally. And as Joyce quickly realized, these workers aren’t just numbers on a payroll statement. They are real people, with individual struggles, families, and career aspirations of their own. Read more »