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New $3M National TV Ad Campaign for Employee Free Choice Act
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Features Workers’ Call to Make Economy Work for Everyone Again

FOR IMMEDIATE RELEASE
January 14, 2009

CONTACT:
Josh Goldstein
202-822-2127 x118
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**View the ads at www.FreeChoiceAct.org**

WASHINGTON, DC—Tomorrow, American Rights at Work will launch a new $3 million national television ad campaign featuring actual workers who make the case for the Employee Free Choice Act. The ads are part of an ongoing, comprehensive campaign from a broad coalition of labor and workers’ rights advocates working to enact this critical pro-middle class bill.

The ads are available here: www.FreeChoiceAct.org.

These new ads serve as a reminder that in our current economic climate, the American public is hungry for measures to strengthen the middle class. The Employee Free Choice Act will help level the playing field for workers by making it easier for them to bargain with their employers for better wages, benefits, and working conditions. It will also help employees secure a contract in a reasonable period of time, and toughen penalties against employers who break the law.

“On Election Day, the American people voted for hope and change – and our ads continue their call for action to make our economy work for everyone again, not just CEOs and corporate special interests,” says American Rights at Work Executive Director Mary Beth Maxwell. “That’s why a substantial majority of Americans see the Employee Free Choice Act as part of the common sense solutions critical to economic recovery and reinvigorating the middle class.”

The Employee Free Choice Act is tremendously popular legislation with support that transcends party lines. President-elect Obama and Vice President-elect Biden cosponsored the bill and it has broad support from the leadership and the majority of our new Congress. A poll by Hart Research Associates released last week found that 73 percent of adults support passage of the Employee Free Choice Act, with 87 percent of Democrats, 69 percent of Independents, and nearly half (48 percent) of self-identified Republicans favoring the legislation.

Below are scripts for the two new ads which will begin running nationally tomorrow:

“Hope and Change” TV :30

Worker #1: I hope to have some health care…for a change.
Worker #2: I hope to work just one job….for a change.
Worker #3: I hope to be able to save a little….for a change.
VO: We voted on Election Day for hope and change. Now it’s time for action. The Employee Free Choice Act lets workers choose to join a union to earn better pay, health benefits and job security.
GRAPHIC: www.FreeChoiceAct.org
VO: The Employee Free Choice Act. It’s time the economy worked for everyone again.

“We Don’t Ask” TV :30

Worker #1: We’re not CEOs making millions.
Worker #2: We don’t have golden parachutes or option plans.
Worker #3: What we have is our hands, our hearts and our work ethic.
Worker #4: We are America’s workforce.
Worker #5: The men and women who keep our economy going.
Worker #6: All we ask for is a level playing field.
VO: The Employee Free Choice Act will let workers choose to form a union to get better pay, health benefits and job security.
GRAPHIC: www.FreeChoiceAct.org
VO: The Employee Free Choice Act. It’s time the economy worked for everyone again.

 
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American Rights at Work – http://www.americanrightsatwork.org – is the nation's leading labor policy and advocacy organization dedicated to educating the American public about the barriers that workers face when they attempt to exercise their rights to freely and fairly form unions and engage in collective bargaining.